A module from The Creative Class workshop live at Design Outlook, Melbourne. See the complete keynote here.
A masterclass in ideation, collaboration and seeing constraints as opportunities.
“A smart, simple and enlightening way to look at how you conceive ideas, shape ideas, and what an idea even is. We took a team of strategists, creatives, and account people through a one-day workshop and it was mind-altering. We’ll definitely be back for more.”
Alex Derwin
Chief Creative Officer
BMF Australia Campaign Brief Agency of the Year 2020
Practical proven techniques that deliver original and useful solutions
Fast and fun sprint process that welcomes diverse perspectives
Expert led by one of the creative industry’s most respected practitioners
Simple. Welcomes all levels of creative confidence
Increase the creative and commercial capabilities of your teams.
We are fast entering a world where we can go from idea to execution instantly.
When working at speed, what often goes missing is strong strategic creative concepts. Throughlines that bind single-minded messaging in different mediums. The use of tensions and topicality to push ideas that feel human and connected..
This is the “missing middle” that makes creative work resonate .The job of a modern creative is to give data a soul. Take the rational, and use the emotional pull of words, pictures and interaction to make them compelling to an intended audience. So how do you do this? Well firstly you need to see value where others don’t, see constraints as opportunities, and learn what an idea is and what it’s made of. Once you know this, your ability to come up with ideas will be endless.
The Creative Class teaches you how gather inputs, and effectively move away from your first thoughts. It is a simple repeatable sprint process that leads to outcomes that are original, compelling and feasible.
See some of the creative outcomes here.
“In teaching his process, Ben prodded the "missing middle" of our work, the strategic and insight-led thinking that births ideas that connect. There are few creatives at Ben's level that can create work at his level, let alone so effectively share the wisdom of their process to others”.
— Lucy Piper
Head of Creative Intrepid Travel
“The workshop is a great circuit breaker to help teams refresh and rethink communicating, with purpose to the right audience at the right time. The methods and techniques have added a lot of value to our thinking and improved the way we communicate.”
— Matthew Cugley
Chief Communications Officer,
Victorian Department of Treasury and Finance.
“Our creative and innovation departments did this workshop online during the height of the pandemic but Ben made should it was as effective and engaging as it might have been in real life through the use of Miro, well thought out slides and smaller group exercises.
It can be a real struggle to find inspiration for that ‘Big Idea’ time and time again but his workshop just reminds you how simple and fun it can be”.
— Aisling Clarke
Creative, Droga 5 Dublin
Our Services
The Creative Class is conducted in three phases that flow consecutively into a complete curriculum of theory and practice.
Keynote
45-60 mins
Zoom/ In-house
What exactly is creativity and why is it valuable? In this keynote, one of Australia’s most awarded, and prolific creative directors steps you through his work, his process and what he sees as the skills needed to adapt and thrive in these times of uncertainty.
Masterclass (Theory)
3.5 hours
Zoom/ In-house
This is an externalisation into where the modern creative process goes wrong and how it can be fixed. We’ll tap the disciplines of design thinking, agency storytelling, behavioral economics and persuasion psychology to see the possibilities in culture, tech and behavior to come up with more original and effective solutions to business and social problems.
Sprint (Practice)
3.5 hours
Zoom/ In-house
A facilitated creative sprint where we’ll unpack the tribes we are taking to, their triggers, the best time to land our message, the totems we can’t avoid, the tools we can toy with and who we might team-up with to make a win-win situation for everyone. Bring the brief, and together we’ll generate the dots we can quickly connect, find new ways in, and create useful and original solutions.
