Workshop: Let’s invent a household product using generative Ai

I have entered the word “crumpets” into generative Ai more times than anyone living on planet Earth.

I had some friends who ventured into selling crumpets, and they were seeking to turn them into a commercial product.

I said yes based on the proviso that I’d be using Ai to do most of the work.

When I say work, I meant my work. I wanted to teach Chat GPT and MidJourney how to do my job as a creative director / brand strategist.

Crumpets were a perfect subject for this. They really are just flour, water, yeast, oil and patience.

They are a “parity product”, a good that has no real distinction or originality beyond how it might be branded or advertised.

So myself, and Dave King of Move37, who knows more about generative Ai than you or I, or everyone we know,

set about generating some simple workflows.

Yes, we got some strategic insights, some tangential hallucinations, and ultimately something that was a pretty sound and strategic brand name.

Once the idea was landed, I got a very talented designer to design the branding, because we still haven’t solved the plagerism problem, and I didn’t wish to contribute to that.

But the other outcome was this workshop I created for third year RMIT students.

A means to explore where generative Ai thinking starts and ends, and when your objective taste intervenes.

All by creating novel branding and ideas for parity products like vodka and contact lens solution.